About an hour of honest thinking. Then we build.

Who you are

The practical details, plus the story only you can tell.

Your company

The personal brand exists to grow this business, so we need the mechanics.

Your offers

Content that does not point at an offer is just entertainment.

Your customer

We write to one person. Describe them like you know them personally.

Their painful problems

The most important section. Nearly every piece of content will come from this list.

List the problems in your customers' own words, not in industry language. If they would say "nobody takes me seriously", write that, not "low brand authority". Ten is the minimum worth aiming for. Take your time here, this is the section that decides whether the whole system works.

Why you

Different beats better. We need the sharp edges, not the safe version.

Proof and stories

Stories are the only proof people actually remember.

Positioning

One sentence decides whether people remember you or forget you.

Content reality

We build the system around the time you actually have, not the time you wish you had.

Platforms

Where your buyer already is beats where you are already comfortable.

Voice and boundaries

So everything we write sounds like you, and nothing we publish crosses a line.

Logistics and success

The last mile. How we work with you, and how we will both know it worked.

Build your avatar

The last section, and the one that decides how your content actually looks and sounds.

Be specific here. Naming one real account or one real video tells us more than a paragraph describing a feeling. Links and @ handles are perfect.